Guest Post for Practitioners, Not Backlink Chasers
Write for Us: SEO Guest Post Guidelines
Are you an SEO practitioner, content strategist, digital marketer, SEO copywriter, link building specialist, or technical SEO expert with hands-on experience? If so, we'd love to hear your take! This write for us SEO opportunity is crafted for passionate contributors who genuinely want to make a difference for local and small-to-medium business owners, real people looking for SEO advice they can roll up their sleeves and use, not just another platform to shout into the void.
Quick Answer
- Who can submit
- SEO practitioners, digital marketers, and content strategists with real, hands-on experience.
- What topics
- Local SEO, on-page SEO, link building, content strategy, technical SEO, AEO, GEO, and digital marketing for small businesses.
- How to submit
- Email a pitch or full draft to info@scalebyseo.com with the subject line “Write for Us – [Your Topic]”.
— Why Scale by SEO
A Visibility-First Audience
Scale by SEO is a visibility-first agency that helps local and small-to-medium businesses outrank their competition. That focus brings in a specific kind of reader — business owners and decision-makers who have real problems, real budgets, and no interest in vague, hand-wavy advice.
This write for us SEO opportunity is for contributors who want more than just a backlink. Here's what's in it for you:
Targeted exposure
To local business owners and entrepreneurs who actually make purchasing and partnership decisions.
A dofollow author backlink
To your website or portfolio (where editorially appropriate).
A byline and bio
Published alongside every accepted post.
The audience here is practical. They want to know what to fix on their website come Monday morning, not a theoretical deep dive into algorithm mechanics. If you can take technical SEO concepts and make them feel approachable and actionable, you'll find a genuinely receptive readership here.
Who We're Looking For
Real Experience. Original Perspective.
We welcome contributors with real, verifiable SEO or digital marketing experience, not backlink chasers with thin content.
SEO-adjacent specialists (paid search, CRO, analytics, AEO, GEO) are welcome if the pitch connects back to organic visibility. All contributors are named, and anonymous submissions won't be accepted.
The Ideal Contributor
- Has 1–2+ years of hands-on SEO experience
- Has a real portfolio — published articles, a blog, or case studies
- Translates technical concepts into actionable language for business owners
- Brings an original perspective backed by data or client experience
Topics We Accept
Useful to Local & Small Businesses
Every write for us SEO submission should be directly useful to local or small-to-medium businesses. Accepted topics include:
Local SEO
Google Business Profile, local citations, review strategy, map pack rankings.
On-page SEO
Title tags, meta descriptions, internal linking, content structure.
Technical SEO (accessible)
Site speed, mobile optimization, Core Web Vitals, written for non-developers.
Keyword research
Low-competition opportunities, intent matching, budget-friendly tools.
Link building
Ethical outreach, local link acquisition, digital PR.
Content strategy
Topic clustering, content calendars, repurposing for SEO.
AI and SEO
Using AI tools responsibly without sacrificing quality or rankings.
AEO (Answer Engine Optimization)
Structuring content to win featured snippets, People Also Ask boxes, and voice search results.
GEO (Generative Engine Optimization)
Optimizing content for visibility in AI-generated answers from tools like ChatGPT, Gemini, and Google AI Overviews.
Analytics
Making sense of GSC and GA4 data without an in-house analyst.
Specific pitches always perform better. “How to Rank a Plumbing Business in a Competitive City” will beat “SEO Tips for Small Businesses” every time.
Topics We Don't Cover
- Black-hat or gray-hat SEO tactics
- General blogging or content marketing with no SEO connection
- Standalone social media marketing
- E-commerce SEO for large-scale retailers
- Advertorial or sponsored content disguised as editorial
Submission Guidelines
The Bar We Hold Every Submission To
- Word count
- 1,000–1,800 words
- Originality
- 100% original, unpublished content (every submission is checked for plagiarism)
- Structure
- Clear H2/H3 subheadings; the intro should communicate value within the first two sentences
- Tone
- Professional but approachable, write for a business owner, not a search engineer
- Examples
- Back every recommendation with a specific example, data point, or real-world application
- Links
- Up to 2 external links to credible, non-competing sources; no affiliate links
- Format
- Google Doc with commenter access, or a clean .docx file
- Author bio
- 2–3 sentences, written in third person, with one link
How to Submit
Four Steps to a Published Guest Post
- 01
Review the guidelines above
Make sure your topic fits the accepted categories.
- 02
Prepare a pitch
A proposed title, a 2–3 sentence summary, and one writing sample — or go ahead and send a completed draft.
- 03
Email info@scalebyseo.com
With the subject line: "Write for Us – [Your Topic]".
- 04
Wait for a response
The editorial team reviews submissions within 5–7 business days.
Frequently Asked Questions
No formal title required, but hands-on experience is non-negotiable. A portfolio, blog, LinkedIn presence, or published case studies all count as part of your write for us SEO submission.
Ready to Share Your Expertise?
Send us a pitch or a finished draft. The editorial team replies within 5–7 business days.
Submit Your Pitch